The Group offers a full range of financial services, including loans, savings, investment, payment transfers, advisory services, real estate broking, insurance and pension products for personal and corporate customers.
DNB is among the world’s leading banks within its international priority areas, especially the energy, shipping and seafood sectors. The bank is available across Norway through its 24/7 telephone and online banking service, branch offices and in-store postal outlets.
The company’s largest shareholder is the Norwegian government, represented by the Ministry of Trade, Industry and Fisheries, which owns 34 per cent of the shares. The second largest shareholder is the DNB Savings Bank Foundation, which has a 9 per cent shareholding.
The vision underlines that DNB will create value for customers, owners, employees and society in general. The values reflect what should characterise DNB. Employees who are helpful, professional and show initiative will ensure that customers always have a good experience when they contact DNB. The customer value proposition is all about when, where and how DNB is there for its customers. Being there is about identifying customer needs in order to be able to offer the best solutions.
DNB’s strategic platform consists of the vision and values and a shared customer value proposition. The platform shows what should characterise the Group and sets a common direction in the form of:
- Strategic priorities that ensure the best possible risk-adjusted return on allocated capital
- Close customer relationships and increased customer profitability by moving from “my customer” to “our customer”
- Greater flexibility and adaptability
DNB gives priority to long-term value creation for its shareholders and aims to achieve a return on equity, a rate of growth and a market capitalisation which are competitive in relation to its Nordic peers.
Materiality analysis and integrated reporting
DNB established an integrated report for the first time for the 2015 reporting year. In 2016, DNB took a step further by establishing a comprehensive materiality analysis. The materiality analysis includes more than traditional social responsibility topics and shows a prioritisation of the long-term challenges facing DNB. It is intended to give an overall picture of the topics that have the greatest impact on DNB’s future value creation and will also serve as input to DNB’s future strategy work.
The key findings in the analysis can be grouped into three main challenges related to customers, employees and society. Ensuring profitability and financial strengthis deliberately not included in the materiality analysis because the targets in these areas are well established in the Group.
Reporting is based on the prioritised topics in the materiality analysis in the annual report for 2016, as specified below.